Fast-forward to today, and most brands worth their buck holds some sort of palette or kit to their name. But, as with every trend, is the spotlight on contour coming to an end? It appeared this may be so — until Kim Kardashian West dropped her line of contour and highlighting sticks, which sold out in under three hours. We ask three beauty pros their opinion: should we continue embracing contouring or retire our blending brushes forever?
When you apply foundation, or any sort of BB cream, your face instantly becomes flat, because all the dimension on your face have been removed, so you need to put back warmth and add contour to your face. People need to know the right way to do it.
The trick is to use a product that is very cool toned, so it mimics the natural shadows on your face — for instance, the sides of the nose and under your chin, because who wants a double chin?
So all we do, is get a little bit of contour cream or powder and cancel that out. Contouring is used to cancel out and highlighting is used to brighten and bring out. By doing this at the start, it will help you figure out exactly where you should be contouring! After applying your foundation, you will first need to locate where to put your darker shade to bring out your cheekbones.
One easy way to do this is to suck your cheeks in so you look like a duck. Or you can use your fingers to find the hollow part in your cheeks - place your fingers on either side of your face and find the dip underneath your cheekbones. This is where you should place your darker pigment.
Then, using your brush at an angle buff the dark powder or contour stick into the hollows of your cheeks using swift back and forth strokes. Remember that contouring is supposed to be built up gradually, so apply small amounts to begin with.
Using your darker contour powder or stick, trace your hairline and down towards your temples. This will have a slimming effect on your face - particularly useful if you have a larger forehead.
Next, carefully apply your brush down either side of your nose, making sure to keep the strokes narrower, especially at the tip. If you have a short nose, continue the strokes up into the brow to make your nose appear longer and wider. Having a defined jawline can completely change your complexion. To get this step right, use your makeup brush or stick to carefully apply your contour foundation along the length of your jaw and up either side of your chin.
Then, blend the lines downwards. Make sure that you blend it underneath your chin and onto your neck, to avoid looking like you are wearing a skin tone coloured chinstrap. This will bring your cheekbones forward to make it look like you were gifted with amazing bone structure. Do the same thing for your nose, in the centre of your forehead and in the middle of your chin, swiping your highlighter along these areas.
Next, you need to decide whether to use a cream or a powder. This is based mostly on your personal preference, but Nicole suggests factoring in your skin type and texture when selecting the right formula.
If your makeup tends to settle into fine lines or you have really dry skin , go with a cream contour. Stuck in a pinch? A brown or taupe matte lipstick could work, too. To make liquid or creamy products melt into the skin, use the warmth of your clean hands or a damp makeup sponge when applying and blending the product. If you have an oily skin type or you just want a matte finish, use a powder. Instead, choose a makeup brush , based on the look you want.
For a super-sharp chiseled look, use a brush with blunt bristles. For a softer look, a fluffy angled brush will well you diffuse the product while you sculpt. And for contouring smaller areas, like the sides of your nose, you'll want a smaller shading brush.
As far as the actual application process, contouring with powder follows the same basic steps. First, apply the product where you want the color to be the most pigmented more on that below. Then, use sweeping motions with your brush to blend out the harsh line and make it look more natural.
Need a demo? The first option the more natural route : Contour your face according to your underlying bone structure. No tricky highlighting here. The second, more corrective option: Use contouring to make your face appear more like an oval Celebrity makeup artist Nick Barose told The Cut that extreme contouring can totally work in a controlled environment, AKA a studio, but it often falls apart in real life.
But light conditions change throughout the day. That being said, wearing makeup is fun. Like dressing up for Halloween, trying out new and different looks pushes your creative boundaries, pumps up your skills, and leads to great moments of discovery, like when you learn you really do like yourself in a smokey eye.
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